North east based street artist, Mul (Alec Mulholland) has covered Newcastle, Gateshead and beyond in 'DiscoVibes' murals and motifs that have brought colour, energy and joy to walls, floors and lampposts of the surrounding area. And in June 2023, Baltic Shop had the honour of hosting Mul at Baltic Centre for Contemporary Art in a immersive, technicolour and augmented reality defining exhibition. The Running Heart has been a constant and instantly recognised motif in his work so it made sense to create collaborative merchandise celebrating everything that's positive about the creative art scene in the north east. Treat yourself to a tote bag, screen print or t-shirt and show Mul and his enormous artistic talent some love.